5 Myths about summer hair care

Summer can be particularly challenging for hair health; prolonged exposure to UV rays, increased perspiration, saltwater and frequent heat styling can weaken the hair fiber and affect scalp health. The key to summer hair care is balance: protect your hair from UV and heat, hydrate it regularly, go gentle with washing and styling.

1. The sun doesn't really damage hair

The sun can be just as damaging to your hair as it is to your skin. Prolonged sun exposure breaks down the keratin in hair, weakening the structure and leaving it brittle, faded and dry. Coloured hair is particularly vulnerable, with UV rays quickly dulling your shade.

Protect your hair by using a UV-filtering spray, such as Aldo Coppola Aquamare Protective Filter, a must-have product for summer. This lightweight and invisible hair sunscreen spray envelops the hair and provides softness and shine. Enriched with brown algae extract, incredibly rich in minerals, trace elements and vitamins, it exerts intense anti-aging activity, maintains the correct level of hydration and helps preserve colour intensity. Sun protection for your hair is just as essential as SPF is for your skin.

2. Hair exposed to prolonged sunlight does not require any special care

After prolonged exposure to the summer sun, hair requires a targeted, two-step daily care routine to preserve its health and beauty.

The first essential step is a gentle yet effective cleansing ritual, capable of removing all traces of salt, sand, chlorine, sweat and sunscreen residues that tend to accumulate on the scalp and along the hair shaft. Aldo Coppola Aquamare After Sun Shampoo, creamy and nourishing, intensely rehydrates the hair, keeping it soft and voluminous. Daily use helps prevent dryness and dehydration caused by exposure to UV rays, wind, salt and chlorine.

The second crucial need is an intensive after-sun treatment to counteract dryness, dullness and damage caused by UV rays and environmental stress. This step helps to replenish lost moisture, repair the hair fiber and restore softness, elasticity and radiant shine, leaving the hair visibly healthier, day after day. The Aquamare After Sun Mask, enriched with brown algae extract, provides excellent emollient and protective action, intensely moisturizing and revitalizing the hair. The remineralizing capacity of brown algae improves the overall condition of the hair, making it softer, more voluminous and easier to comb. The intense emollient and shining power, combined with the protective and restructuring properties, offer valuable results for all hair types, especially colored ones.

Photo provided by the press service of Aldo Coppola

3. Wet hair is less vulnerable to damage caused by UVA/UVB rays during sun exposure

Wet hair is weaker, and even sun exposure can cause serious damage. If you wish to maintain a sophisticated and elegant wet look while enjoying time at the beach, consider using a gel-based product that not only ensures adequate protection against environmental factors but also preserves the distinctive texture and shine characteristic of the wet look style. This approach allows you to combine style and care, safeguarding your hair while keeping it impeccably styled.

Photo provided by the press service of Aldo Coppola

Soft, lightweight and easy to apply, Shatush Suncare Hair Gel is designed for precise application on wet hair, allowing you to work strand by strand for optimal coverage. This innovative formula provides effective protection against harmful UV rays, saltwater and wind, ensuring your hair remains healthy and resilient even during prolonged sun exposure. Suncare Hair Gel nourishes and restores moisture, leaving your hair visibly softer, shinier and more manageable after every day in the sun.

4. Natural oils protect your hair from sun and heat

Oils can actually increase the risk of damage if used incorrectly. Coconut oil, argan oil and other natural oils are popular in summer routines but they do not provide effective protection against UVA and UVB rays. In fact, when exposed to direct sunlight, certain oils can intensify heat absorption on the hair’s surface, effectively “frying” the hair shaft and accelerating moisture loss, dryness and structural damage.

Natural oils lack the specific UV filters necessary to shield the hair from sun-induced oxidative stress. Only formulas specifically designed with UV-protective ingredients can offer real defence against the harmful effects of sun exposure, such as colour fading, brittleness and loss of elasticity.

5. Cutting your hair after summer is enough to repair the damage it has suffered

While trimming damaged ends can improve the appearance of the hair, it is not enough on its own to restore its health after months of exposure to sun, salt, chlorine and wind. Summer-related damage doesn’t affect only the tips, it can compromise the entire hair fiber, leaving it drier, more porous and increasingly fragile over time.

Photo provided by the press service of Aldo Coppola

This is why it’s essential to act preventively, even during the summer, by incorporating protective products and deeply nourishing, restorative treatments into your routine. These not only help shield the hair from environmental stressors but also maintain its strength, softness and shine from root to tip. By doing so, you reduce the need for drastic post-summer haircuts and support long-term hair vitality.

Shatush Suncare products are enriched with precious natural active ingredients with emollient and regenerating action, essential to preserve the beauty of hair during the summer season. A daily hair beauty ritual created to ensure an adequate level of protection against free radicals stimulated by prolonged exposure to the sun, wind and pool chlorine.

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