Missoni styles a beach club in Dubai
The campaign is part of the brand's lifestyle strategy
Missoni’s new creative director, Alberto Caliri, is taking advantage of Dubai’s year-round summer. The iconic fashion house has decorated the Drift Beach Dubai club as part of its new lifestyle expansion strategy.
Signature Missoni patterns and prints now adorn the club’s sun loungers, umbrellas, cushions, and towels. Shades of seafoam green create a vibrant yet relaxing ambiance, perfectly complementing the coastal atmosphere.
Missoni Resort Club has also debuted in Porto Cervo, Sardinia.
