The beauty timing: when and why to start using anti-aging products

Each stage of life comes with unique moments and challenges, including caring for your skin. Today, anti-aging cosmetics aren’t just about fighting wrinkles—they focus on maintaining skin health, radiance, and elasticity. But when should you start using them? What benefits do they provide, and which products are among the industry’s top sellers? Let’s explore.

Why are anti-aging products important?

Over time, the skin naturally loses collagen, elastin, and moisture. Cell renewal slows, leading to wrinkles, pigmentation, and reduced firmness. Anti-aging products work to prevent and correct these processes. Key ingredients such as retinol, peptides, hyaluronic acid, antioxidants, and vitamins help:

• Stimulate collagen production
• Reduce the depth of wrinkles
• Restore hydration
• Protect skin from free radicals

When should you start?

Many experts recommend introducing anti-aging products after the age of 25, when the skin begins to lose collagen, even if the first signs of aging are still invisible. At this stage, lightweight moisturizing creams with antioxidants and SPF are ideal for protecting and preserving youthfulness. Gradually, you can incorporate serums with peptides and hyaluronic acid to maintain firmness and provide deep hydration. After 30, products with retinol and lifting effects are recommended for more intensive care.

It’s important to note that anti-aging skincare isn’t only about age – it’s about your skin’s condition. If your skin looks tired or lacks firmness, it’s time to act, regardless of the numbers on your ID card.

Benefits of using anti-aging skincare

1. Preventing aging: Starting skincare at the right time can significantly delay visible signs of aging.
2. Multitasking: Modern products not only rejuvenate but also hydrate, protect against UV rays, and even out skin tone.
3. Ease of use: Anti-aging product ranges offer diverse formats – from lightweight serums to nourishing creams.

Bestselling anti-aging products

La Mer Crème de la Mer

This legendary moisturizing cream is based on Miracle Broth, a fermented sea extract rich in vitamins and minerals. It intensely hydrates, restores skin texture, improves elasticity, and reduces visible signs of aging—suitable for all skin types, dehydrated skin.

Estée Lauder Advanced Night Repair

A night recovery serum featuring Chronolux Power Signal technology to activate cellular renewal. This product minimizes wrinkles, brightens pigmentation, and enhances skin tone, leaving it healthy and radiant. Its lightweight texture makes it ideal for all skin types.

Drunk Elephant A-Passioni Retinol Cream

This cream contains 1% retinol paired with vitamins and natural extracts. It effectively combats wrinkles, lightens pigmentation, and refines skin texture while minimizing the risk of irritation. Peptides and oils in the formula provide extra nourishment and protection.

SkinCeuticals C E Ferulic

A powerful antioxidant serum combining 15% vitamin C, 1% vitamin E, and ferulic acid. It protects skin from free radicals, enhances radiance, evens out tone, and reduces hyperpigmentation. Perfect for morning use under sunscreen.

Clarins Double Serum

A dual-phase elixir combining water and oil bases with 21 plant extracts, including turmeric. This product hydrates and strengthens skin, reduces wrinkles, and restores a healthy complexion. Its universal formula suits all skin types and can be used as a base layer in your skincare routine.