Queen of anarchy: the legacy of Vivienne Westwood

The punk of the new fashion era

20 Jan 2025
Photo: spotlight/Vivienne Westwood

The story of Vivienne Westwood is the tale of a woman who forever transformed the world of fashion, turning it into a medium of self-expression and protest. She was not just a designer, but the industry’s ultimate rebel. Her unique blend of talent, boldness, and passion for art left an indelible mark on culture.

Humble beginnings and first steps

Vivienne was born in 1941 in a small village in the UK. Her childhood was marked by poverty, and from an early age, she learned to sew using whatever materials she could find.

At 17, her family moved to London, where Vivienne enrolled in an art college, but soon dropped out, deciding that art wouldn’t provide her with a stable income. She worked as a primary school teacher, but her creative nature wouldn’t let her rest. In the evenings, she began making handmade jewelry and gradually came to realize her desire for self-expression through art.

Photo: instagram/viviennewestwood

Punk and the «Let it Rock» shop

In 1971, at the age of 30, Vivienne opened a clothing store called Let it Rock with her partner Malcolm McLaren. The store quickly became not only the heart of British punk culture but also the foundation for creating her unique designer style.

Their creations were marked by defiance: torn fabrics, metal safety pins, and provocative slogans that challenged society’s conservative norms. This style also found a reflection in music, as the store's customers turned punk into a visual and cultural phenomenon.

Photo: spotlight/Vivienne Westwood

Birth of the brand and international recognition

In 1981, Vivienne released her first collection, firmly establishing her name in the fashion world. Her designs were inspired by history, art, and culture. On the runway, models defied traditional fashion show conventions, displaying the clothing with a sense of ease, joy, and provocation.

However, by the mid-80s, punk had become mainstream, and Vivienne shifted her direction. She began creating collections that satirized the elite, while still maintaining irony and depth. Her boldness and eccentricity led many to view her as a flamboyant designer until the 90s. Vivienne once noted that her ideas were often copied, but adapted to the commercial market. Over time, her influence became undeniable. Winning the «Designer of the Year» award in the UK cemented her status as a key figure in global fashion.

Photo: spotlight/Vivienne Westwood

Iconic elements and cultural influence

Vivienne Westwood’s style is globally recognized thanks to her combination of historical motifs and daring punk aesthetics. Her signature corsets, safety pins, pearl chokers, and crinoline skirts became symbols of the brand. She blurred the boundaries between tradition and avant-garde, demonstrating how fashion can be both a provocation and an art form.

One of her most significant collections, Anglomania, reimagined British history by fusing romantic imagery with sharp details. This collection solidified her status as an innovator, whose ideas continue to inspire designers today. Her bridal line also holds a special place in her legacy. These dresses, which harmonized avant-garde elements with classic elegance, remain emblematic of Westwood’s ability to merge the traditional with the radical.

Photo: instagram/viviennewestwood

Activism and social legacy

Since the 2000s, Vivienne Westwood used fashion as a platform for social and political commentary. She was one of the first to highlight issues of climate change and overconsumption. Her slogan «Buy Less, Choose Well, Make It Last» became a manifesto for conscious consumption.

Each of Vivienne’s runway shows was more than just a display of clothing; it was a political platform to discuss global issues. But her activism wasn’t limited to ecology. She fought for human rights, protesting against injustice. Westwood’s activism became a form of «punk for a new era», seeking creation rather than destruction.

Photo: spotlight/Vivienne Westwood

Farewell to a legend

On December 29, 2022, at the age of 81, Vivienne Westwood passed away, leaving behind an invaluable legacy. She was more than just a designer; her work inspired generations to break the rules, create, and change the world. Her name will forever remain a symbol of freedom, bravery, and art that has the power to transform society.

Photo: instagram/viviennewestwood

20 Jan 2025
Share article