Lyst reveals Q4 2024 rankings
The list of the most popular brands as of December is out
British online platform Lyst has released its ranking of the most popular brands for the fourth quarter of 2024. Miu Miu remains in the top spot, with Prada in third place. Saint Laurent has made significant progress, swapping positions with Loewe. Coach has seen the most impressive rise, jumping up by 10 spots. Newcomer UGG enters the list at number 10, just behind The Row and a climbing Moncler.
Gucci and Versace dropped 4 and 3 spots, respectively, while Jacquemus and Valentino fell by 6. Another new entry near Valentino is Cos.
