London Fashion Week 2025: main beauty trends

London Fashion Week has always captivated guests with creativity, and the Fall-Winter 2025 season was no exception. Designers embraced bold retro influences, vibrant colors, and unexpected details, proving that the cold months ahead would be anything but dull. With standout shows from Burberry, Marques’Almeida, Huishan Zhang, Richard Quinn, and more, makeup artists delivered daring and unpredictable beauty looks. Here are the top trends shaping the season.

New smoky eyes trend

The classic smoky eye has been reinvented, taking on a softly diffused, painterly effect. Marques’Almeida introduced vibrant pink smudges, while Connor Ives and Burberry opted for elegant ombré shading with deep, rich hues. This season’s smoky eye is larger, softer, and more ethereal, extending beyond the crease for a mysterious, yet intentional finish.

photо: spotlight \ Burberry

Dramatic eyes 

This statement-making eye trend is the answer for those who want their gaze to do all the talking. Huishan Zhang showcased jet-black smoky lids paired with natural lips, shifting all the attention to the eyes. Deep, saturated pigments add intensity and edge, making this bold look perfect for those craving confidence and allure.

photо: spotlight \ Huishan Zhang

Crystals and rhinestones

Pure glamour is making a major comeback! Maison Sara Chraibi adorned models’ faces with crystals and rhinestones, placing them under the eyes and along the cheekbones. Shimmer isn’t just about highlighter this season – it’s a full-fledged statement. A modern take on 2000s nostalgia, rhinestones can be used as delicate accents or dramatic artistic embellishments, turning the face into a canvas for self-expression.

photо: spotlight \ Maison Sara Chraibi

Color play 

Forget black eyeliner – this season is all about color! Sinead Gorey champions bold, statement-making eye makeup featuring vivid hues ranging from electric blue to neon pink. Adding to the vibrancy, colorful lashes are making a major comeback, proving that the brighter, the better. This trend encourages playfulness and experimentation, turning eyes into the focal point of any look. And the best part? It’s not just for the runway. With the right shade, it’s easy to incorporate into everyday beauty routines.

photо: spotlight \ Sinead Gorey

Frosted blush 

Frost-kissed cheeks are the season’s must-have look! Bora Aksu set the trend by recreating the natural flush of cold weather, giving the face a fresh, youthful, and radiant appearance. Soft rosy and berry hues on the cheeks bring warmth and liveliness to any look, making the skin appear naturally awakened. This trend is the perfect way to effortlessly enhance facial features, adding a healthy glow without overdoing it. The key is to opt for lightweight, creamy formulas that blend seamlessly, creating that natural, just-came-in-from-the-cold effect.

photо: spotlight \ Bora Aksu

Perfect radiant skin

While trends evolve, one thing remains timeless – flawless, glowing skin. Paul Costelloe, and Richard Quinn showcased ultra-radiant complexions, enhanced with high-shine highlighters for a healthy, dewy glow. This glass-like skin effect isn’t just a passing trend; it’s a modern beauty standard, emphasizing hydration, skincare, and seamless radiance.

photо: spotlight \ Richard Quinn

Manicure piercings 

Even nails are pushing boundaries this season. SRVC debuted elongated square nails with beige-to-black ombré shading, but the real showstopper was pierced nails. Tiny metal rings and charms were threaded through miniature holes, creating a bold, futuristic aesthetic. This statement nail art is perfect for those looking to break conventional beauty norms and embrace an edgy, rebellious touch.

photо: spotlight \ SRVC