Sisley X Bloom Beauty presentation

The Presidential Suite of the Hilton Hotel recently hosted a presentation of Sisley’s skincare and makeup collections, offering guests a unique opportunity to explore the brand’s products and its rich history. 

Marina, Communications specialist at the marketing department shared:

«There’s a beautiful story behind the name Sisley. Founders Hubert and Isabelle d’Ornano met at a classic car gathering and bonded over their admiration for the artist Alfred Sisley – one of the pioneers of Impressionism, who exclusively painted nature. Inspired by his artistic vision, they chose a name that reflects their commitment to phyto-cosmetology and the power of nature.

We were eager to connect with bloggers, and people passionate about beauty, deeply engaged in the industry, and constantly seeking new insights into the world of cosmetics. There are countless formal presentations where we could have spent hours discussing ingredients and formulations. But when it comes to a family legacy and a brand with deep-rooted traditions, we wanted to immerse everyone in the atmosphere of the d’Ornano family home – the very essence of Sisley and its continuous evolution. Sisley is not just about business; it’s about the family’s inspiration drawn from nature, and we wanted to share that sentiment with the guests who joined us. 

Our goal was to create a relaxed and informal setting because above all, we are about emotions, about love – not just at the level of knowledge, but at the level of feeling. We wanted people to experience and carry those emotions forward». 

Sisley Paris’ Training Expert, Natalia Abramova, led an engaging presentation, tracing the evolution of the family-owned company. She highlighted the brand’s pioneering role in phyto-cosmetology – a field in which Sisley has been a global leader for decades. Today, the brand is recognized across five continents and its products have won numerous prestigious awards. Sisley products are available in more than a hundred countries.

The event’s ambiance was a reflection of the d’Ornano family home, adorned with fresh flowers, portraits of the founders, and an inviting aroma of coffee intertwined with Sisley’s signature fragrances. Guests were invited to explore three product zones, featuring skincare, makeup, and haircare. Each guest received a personalized consultation with Alexey Chebotarev, Sisley’s National Makeup Artist, who tailored recommendations to individual skin types and facial features.

Alexey Chebotarev 

International Sisley’s MakeUp Artist shared:

«All our expectations for this gathering have been met – it’s unfolding just as we envisioned. Our goal is to introduce people to Sisley cosmetics and guide them in selecting the perfect skincare and makeup products. The secret to flawless makeup lies in well-prepped skin. Sisley offers a diverse range of textures, formulas, and finishes, allowing us to cater to every client's needs.

Today, we showcased skincare, makeup, fragrances, hair care, and even a few exciting new launches. For those eager to explore more, the full collection and all the latest releases are available in-store». 

On the format and values of Sisley and Bloom Beauty, we spoke with Daria, CEO of Bloom Beauty Shop, about the event’s format and the shared vision between the two brands:

«This is our third time hosting a brunch-style event, and it's proven to be the perfect format for us. We invite bloggers and consider potential brand ambassadors. These gatherings go beyond just a pleasant time – they foster networking, new connections, and fresh inspiration. 

I believe that the traditional sit-down product presentations of the past no longer captivate audiences. But through conversation, brunch, and hands-on product testing, the experience becomes dynamic and engaging. It’s essential to understand how we sell Sisley and why. Our values align perfectly – we’re about family, love, and beauty. We aim to achieve the extraordinary, and I truly believe we are succeeding». 

Guests shared their emotions and impressions with us: 

Lobar Akhmadjonova

Founder of the podcast “Foydali Suhbat” and the forum “Zamonaviy O‘zbek Ayoli Davri!”

Representative of Swiss cosmetics brand EVENSWISS in Uzbekistan

«The event was truly engaging. I enjoyed both the format and the brand’s story. I believe it’s crucial to communicate not only the quality of the product but also the brand’s mission, so that women, no matter where they are in the world, can recognize these names and feel confident exploring them.

After today’s presentation, I do not doubt that everyone who attended, after hearing about Sisley’s mission and heritage, will be eager to try the products for themselves.

Having the opportunity to test the cosmetics in person was a wonderful addition, and I will definitely take advantage of it».

Diana Rakhmatullaeva 

«I came to this event expecting an elegant crowd and a beautifully curated beauty brunch and I was not disappointed. It was a pleasure to immerse myself in the world of beauty again in such a setting. I’ve been a devoted fan of Sisley for a long time and use their products regularly, so this is my second time attending one of their brunches. 

Today, I had the opportunity to connect more closely with the Sisley team, and I’m thrilled to see new brands entering our market – it’s a sign of industry growth and evolution.

I left with even more than I had anticipated from this experience». 

This brunch was more than just a product presentation – it became a meeting point where values, ideas, and perspectives intertwined, offering a deeper connection to the legacy of the d’Ornano family.

Photo: Dmitriy Shvets