The history and philosophy of Aldo Coppola

Aldo Coppola is a family business that was born in 1966 through the creative and artistic talent of Aldo Coppola, a true innovator in the world of hair.

The vision of his son, Aldo Coppola Jr., brought a new business philosophy in 1986 with the opening of direct Ateliers, the start of a franchise network, the creation of a freelancers’ agency, the inauguration of the Academy and the distribution of Aldo Coppola products.

Photo provided by the press service of Aldo Coppola

Nowadays the company is a multichannel business that operates in different shares of the beauty, wellness and hairstyling sector.

The heart of the brand are the Aldo Coppola Ateliers: places where style and beauty are custom-tailored for every woman and technical-artistic innovation is continually developed through constant research.

The training of the Aldo Coppola staff is performed at the Aldo Coppola Academy based in Milan, a place where all techniques are developed and all branded products are tested for use.

Photo provided by the press service of Aldo Coppola

While developing new hairstyling techniques, the brand focuses also on creating new products that will serve both professionals and consumers with the most performing formulas on the market. Aldo Coppola and Shatush products are the two brands that label lines distributed by the company.

Today Aldo Coppola is a brand of reference in the world of beauty and fashion, collaborating with the best fashion brands, the most renowned international photographers and the most relevant Italian and international magazines. Inspiration, creativity and passion at the service of hairdressing drive all activities in the Company, from artistic research to design styling and product innovation providing top quality and highly innovative services.

At the heart of Aldo Coppola’s success is an unwavering commitment to staying ahead of the curve while preserving the essence of timeless techniques. The brand continuously reinterprets classic hairstyling methods, refining them with contemporary insights and cutting-edge technology. By blending artisanal expertise with modern tools and sustainable practices, Aldo Coppola creates a new standard—one that respects heritage while embracing progress.

Photo provided by the press service of Aldo Coppola

In response to changing consumer demands, the brand places a strong emphasis on personalized beauty experiences. Today’s clients seek more than just a haircut or treatment; they desire an immersive, tailored service that aligns with their individuality and lifestyle. Aldo Coppola meets this need through an approach that prioritizes natural beauty, holistic well-being, and the use of high-quality, environmentally conscious products. This fusion of luxury and sustainability ensures that beauty is not only a form of self-expression but also an ethical choice.