& Other Stories

New creative director

03 Apr 2025
Photo: INSTAGRAM / SAUNDERSSTUDIO

The brand & Other Stories, part of the H&M Group, has appointed Jonathan Saunders to a newly created role as Creative Director. This position was specifically made for him to help lead the brand in a new creative direction. Launched in 2013, & Other Stories is currently the third-largest brand in terms of store count within the H&M Group, following H&M and COS.

“Jonathan's task is to bring a refined blend of creativity and passion,” said Lina Söderqvist, Managing Director of & Other Stories.

03 Apr 2025
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