& Other Stories
New creative director

The brand & Other Stories, part of the H&M Group, has appointed Jonathan Saunders to a newly created role as Creative Director. This position was specifically made for him to help lead the brand in a new creative direction. Launched in 2013, & Other Stories is currently the third-largest brand in terms of store count within the H&M Group, following H&M and COS.
“Jonathan's task is to bring a refined blend of creativity and passion,” said Lina Söderqvist, Managing Director of & Other Stories.