Bvlgari: from a Roman workshop to a synonym for glamour
There are brands whose names sound like passwords to an exclusive club of beauty and wealth. But Bvlgari is more than just a code for luxury – it's the brand’s accent: bold, radiant, and confident, like the noonday sky above the domes of Rome.
The story of this legendary jewelry house began humbly – in a small workshop on Via Sistina, where Greek jeweler Sotirios Bulgari laid the foundation for future imperial splendor in 1884. At the time, he could hardly have imagined that a century later, his name would become synonymous with glamour, from Hollywood to Tokyo.
Rome: the eternal source of inspiration
Unlike many European jewelry houses that leaned toward French refinement or British restraint, Bvlgari chose a different path – a path of brightness, architectural clarity, and an unrestrained joy of life.
Roman classicism, with its majestic lines and sunlit warmth, became the brand’s DNA: clean geometric shapes, saturated gemstone colors, and generous use of gold. Each Bvlgari piece seems to hold within it a reflection of Roman marble, the heat of Italian evenings, and a touch of ancient grandeur.
This love for monumentality is evident in iconic collections such as Monete, where ancient coins become part of modern design, or in the Parentesi necklaces, inspired by the architectural motifs of the city.
Photo: Instagram/Bvlgari
Gemstones like carnival masks
One of Bvlgari’s revolutionary moves was its bold use of colorful gemstones in combinations previously considered “improper.” Rubies with emeralds, sapphires with tourmalines – in the hands of the House’s craftsmen, these were not violations of canon, but their reinvention.
Thus, Bvlgari set a new trend in high jewelry – a multicolored, vibrant palette where gemstones dance like masks at the Venetian carnival.
That’s why, in the 1960s, icons of style like Elizabeth Taylor, Sophia Loren, and Anna Magnani adored the brand – women for whom jewelry was an extension of their vivid individuality.
Photo: Instagram/Elizabeth Taylor
Serpenti: seductive immortality
No collection is as closely associated with the Bvlgari name as Serpenti. The serpent – an ancient symbol of wisdom, eternal life, and temptation – coils around wrists, necks, and fingers, becoming a jeweled enchantment.
Since its debut in the 1940s, the Serpenti bracelet-watch has become more than just an accessory – it is a cultural phenomenon. Worn by many celebrities, from Grace Kelly to Carla Bruni, the modern version remains a sought-after item for collectors and young fashion enthusiasts who seek not just diamonds but stories worn on the skin.
Photo: Instagram/Bvlgari
From craft to dream
What makes Bvlgari jewelry so recognizable and desirable? It’s the unique combination of artisanal perfection and emotional generosity.
Each necklace, each pair of earrings, is not just the result of masterful craftsmanship. It is an invitation: to live brighter, to feel deeper, to express oneself more boldly.
Unlike the common luxury, where beauty is self-contained, Bvlgari’s creations are always open to the world. They remind us: true glamour isn’t about money or status – it’s about the light a person carries within.
