Gucci

The finale of Gucci’s new cruise collection show took place in a Florentine piazza, chosen to demonstrate the versatility of the looks within an urban setting for both clients and the fashion press.

The brand’s design team plays with a mix of aesthetics, blending castle-core – seen in a faux ermine fur coat, with 1960s-inspired prints and bold 1980s silhouettes featuring exaggerated shoulders.