Actress Bai Lu and Jimmy Choo

Jimmy Choo has chosen Chinese actress Bai Lu as its ambassador for the Asia-Pacific region. In her first campaign, she presents the new Curve bag from the Summer 2025 collection. The shoot took place in Beijing, and the look was inspired by the actress’s outfit at the Jimmy Choo casting. The brand’s creative director, Sandra Choi, noted that Bai Lu perfectly embodies the spirit of Jimmy Choo: confidence, grace, and energy.