Bonpoint celebrates 50th anniversary
Return to the Paris Fashion Week runway
The French luxury children's brand Bonpoint is marking its 50th anniversary with a highly anticipated return to the runway on October 4 at its flagship location on Rue de Tournon in Paris. The show will once again spotlight the brand's Couture line – individual garments made to order. To celebrate the milestone, Bonpoint is launching a limited-edition capsule collection set to release in September. The collection features signature gold-embossed cherry motifs, a new emblem with two hearts symbolizing the bond between parent and child. It includes 24 exclusive items – from clothing and accessories to a special 300 ml bottle of the iconic L’Eau de Bonpoint fragrance. This will be the brand’s first show since 2019 and its most significant event since being acquired by Chinese conglomerate Youngor Group. Future plans include opening new boutiques across China and expanding its international retail presence.
