SZA – Vans’ new creative director
A fresh visual chapter

Singer SZA has become the first creative director in Vans’ history. The appointment coincides with the release of the updated Knu Skool model – one of the artist’s favorites. SZA will oversee advertising campaigns, take part in creating collections, and reimagine the brand’s visual style. “In Vans, I feel free!” she says. “My mission is to show that joy, community, creativity, and fashion are all still intersectional. That humanity, culture, and connection are still the access points.” The first results of her work will be revealed soon.