Rhode at Sephora
Limited-edition bestsellers are coming
Hailey Bieber’s beauty brand, Rhode, recently acquired by E.l.f. Beauty for $1 billion is preparing for its biggest-ever launch across Sephora stores in the U.S. and Canada. Starting September 4, the brand’s products will appear in every Sephora location. Although Rhode is no longer personally owned by Hailey, she continues to play a pivotal role in shaping the brand. As its founder, she now also serves as Creative Director and Head of Innovation. Hailey oversees design, marketing, and product strategy, ensuring Rhode’s signature aesthetic remains intact while expanding the lineup – from skincare to makeup and accessories. At Sephora, customers will find limited-edition favorites like Jelly Bean and Strawberry Glaze, while the retail spaces will be styled in Rhode’s iconic glossy gray branding.
