Miutine by Miu Miu

The first fragrance under the L’Oréal license

18 Aug 2025
photo: Instagram / Miumiu

Miu Miu has unveiled Miutine, a new women’s fragrance that captures the brand’s spirit of boldness and individuality. The face of the campaign is actress Emma Corrin, a longtime Miu Miu ambassador, known for their roles in “The Crown” and “A Murder at the End of the World.” The fragrance blends notes of Mara des Bois strawberry, gardenia, jasmine, and bourbon vanilla, adding a daring twist to a classic chypre base. The bottle is designed in Miu Miu’s signature matelassé texture, paired with sky-blue packaging. Miutine launches worldwide on August 22, priced between $36 and $172.

18 Aug 2025
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