Chloé in the spirit of the ’70s
Hedonism and the French Riviera in the fall campaign
Model Grace Hartzel is the face of the new Chloé campaign, shot by David Sims in the south of France. The inspiration came from the atmosphere of Villa Nellcôte in the 1970s – an era of creative freedom and hedonism.
Creative director Chemena Kamali led the campaign with styling by Elodie David Touboul. The collection features blouses with voluminous shoulders, Victorian-style jackets, knit tops, and slim chiffon skirts.
The campaign launches on August 26 across the brand’s digital platforms, with the collection arriving in stores on September 4.
