Miley Cyrus in the Margiela campaign
The singer poses in white paint
Maison Margiela has unveiled its Fall 2025 campaign starring Miley Cyrus. In one of the key visuals, the singer appears covered in white paint and wearing the house’s signature Tabi boots – a nod to the bianchetto technique, first introduced by founder Martin Margiela. This method involves coating objects in a white layer, transforming them into blank canvases that highlight the passage of time.
Shot by photographer Paolo Roversi, the campaign showcases looks from the Avant-Première collection, characterized by distressed finishes, folds, and handcrafted detailing. According to the house, Cyrus is captured in a new light, stripped-back and immersed in the core codes and archetypal expressions of the Maison.
