Kenzo unveils Fall 2025 Campaign
“Raw urban energy”

French fashion house Kenzo has merged its men’s and women’s collections in a new campaign shot by street photographer Bruce Gilden on the streets of New York.
The visuals feature rabbit prints, balloon trousers, mohair shorts, and kimono-style blazers with satin trim. The collection draws inspiration from Japanese silhouettes and a 1979 archival rabbit illustration.
The campaign embodies “raw urban energy,” contrasting two archetypes: a prep boy from uptown and a free-spirited girl from the Lower East Side. The creative collective Little Legs directed the video.