Starting fresh: embracing white

Spring-Summer 2024 collections showcased all-white looks dominating the runways

19 Jul 2024

By Irina Perova

The most popular color for the warm season of 2024 is undoubtedly white. This conclusion is unsurprising: it appeared in virtually every brand's collection.

Valentino, Acne Studios, Michael Kors, Brandon Maxwell... These are just a few designers who presented total-white looks on the runway. Matching accessories complemented combinations with suit vests in the lightest shades of the palette, a trend quickly adopted by influencers. The collections featured the most unusual cuts with drapery, slits, and decorative elements.

Photo: SPOTLIGHT / Self Portrait

Photo: SPOTLIGHT / Valentino

Dresses with peplums, as well as combinations of long skirts and tops, trousers and blouses, can look anything but boring. It’s worth paying attention to various unique cuts.

In 2024, white isn't just competing with other shades; it holds the leading position. ELLE has gathered several examples of looks in white.