Azukar Moreno presented a sustainable fashion line
And introduced a new logo.
Azukar Moreno demonstrated a vibrant collection in London, highlighting its commitment to sustainable fashion. The brand is rapidly moving away from industrial and synthetic fabrics, instead opting for vintage fabrics that are handcrafted and dyed according to the designer, Kamola Rustamova’s preferences in Margilan.
The collection includes both casual and evening wear. Each piece is crafted with care and attention to detail, reflecting the philosophy of sustainable fashion and respect for tradition. The bright colors embody the spirit and energy of the brand.
The new line also features an updated logo – a sugar cube. It retains elements of traditional Uzbek ikat patterns and adras designs. This design choice makes the logo a symbol of cultural heritage.
The logo’s distinctive feature is its seven lines, symbolizing the seven heavens, seven layers of earth, seven generations of ancestors, seven days of the week, and the number 7, which holds significant importance in Eastern culture.
The Azukar Moreno collection is now available on the brand’s website and in the showroom.
