Beyonce & Levi’s

Riding the wave of her “Cowboy Carter” album and world tour, Beyoncé has teamed up with Levi’s to launch a vibrant limited-edition denim collection. The final campaign video, “The Denim Cowboy”, marks the concluding chapter of a series inspired by Levi’s iconic ads from the ’80s and ’90s.

The collection fuses classic American style with stage-ready glamour from crystals to embroidery and bold silhouettes. It has already sparked lively conversation in both fashion circles and pop culture fandoms. The merch is currently available on Beyoncé’s website and will later launch on Levi’s as well.