Shining prospects
Modern tools and makeup techniques can help you look flawless without Instagram filters
How often do you use filters to edit your selfies? What if you could achieve the look of flawless skin on your own?
Retouched photos may not impress many, but everyone wants to look perfect, right? The beauty industry has already faced such challenges – after the advent of HD cameras, actresses' makeup significantly changed. High-resolution macro photography could reveal skin imperfections and dense foundation, which needed to become weightless.
Now, even this is not enough. The face not only needs to have an even tone, beautiful cheekbones, smooth skin, and a slight blush but also to look as if there is almost no makeup on it. The trend towards a healthy lifestyle demands not only proper nutrition and physical activity but also a corresponding appearance.
Another challenge is the activity and multitasking inherent to city dwellers. We try to accomplish a lot, combining several social roles – a loving wife, a caring mother, a top-notch professional, and a fun friend. In such a rhythm, there's less time for makeup, prompting cosmetic manufacturers to create convenient multifunctional products.
Photo: Unsplash, Jake Peterson
Smoothness, mattness, a slight glow, and the absence of oily shine – these are the tasks that multifunctional products can solve. Cosmetics with a blur effect allow you to achieve in reality the "blurring" and perfect smoothness of the skin that Photoshop or filters provide. This is how blush sticks (available from Chanel, Clarins, By Terry) and liquid foundation fluids (Lancôme, Giorgio Armani) work. Mattifying sticks (available from Givenchy) have a creamy texture that turns powdery on the skin, blurring pores; they are convenient to use throughout the day to refresh makeup. The famous "meteorites" from Guerlain have proven themselves excellently in different forms – liquid, in a bottle, can serve as a good base for makeup or be used alone, and the powder can be carried with you. All shades are selected to even out the complexion, removing redness and other minor imperfections. The product deservedly ranks among the brand's bestsellers.
