Bubble gum makeup: a pink manifesto

For those who love Barbie, watermelon-flavored gum, Y2K pop culture, and everything else associated with the 2000s era, this trend will be a real treat! At the heart of it all is the color pink in all its forms – from neon fuchsia to soft pastels. Bubble gum makeup gained popularity on TikTok and Instagram and quickly became a viral trend enthusiastically recreated by both amateur and professional makeup artists. In this article, we’ll tell you how to recreate the look and where to find inspiration for makeup that suits any occasion.

To better understand the present, we need to look into the past. That’s exactly what today’s influencers are doing as they set the tone for upcoming seasons. That’s how the “bubble gum-flavored makeup” trend was born – a tribute to the girliest color of all. Let’s take a moment to recall the golden era of low-rise jeans, high ponytails, and rhinestones. One of the trend’s leading ambassadors is none other than supermodel Pamela Anderson – a style icon whose bold looks remain relevant and embody the spirit of self-expression.

photo: instagram \ @pamelaanderoson

Technology and fashion never stand still and boldly adapt history to fit modern tastes. Store shelves are now filled with new beauty industry launches that can help you create your doll-like look in just minutes. To start, prep your skin with a light, radiant finish. Use a moisturizing primer, a “second-skin” foundation, and a touch of liquid highlighter on the cheekbones and the bridge of your nose. The skin should glow from within.

photo: freepik

The second and most important element is pink blush. Don’t be afraid to resemble a matryoshka doll – pink cheeks add a fresh, youthful, and innocent touch. Forget about smoky eyes and grab your shiniest palette with bold shades: strawberry, lilac, raspberry, magenta, and coral. And of course, the signature feature of bubble gum makeup is glassy lips – think of glossy lip lacquer or a luminous lipstick.

photo: freepik

This kind of makeup makes a perfect statement for fashion shows or photo shoots. Add a little black dress, and you’ll instantly transform the look into an ideal evening outfit. Don’t be afraid to experiment, and don’t hold back on the sparkle if you want to feel like the main character in the song “Shine bright like a diamond”!