Chanel reimagines the classics

Chanel has unveiled a limited-edition watch collection titled Blush, inspired by 1920s cosmetics. The capsule features reinterpreted versions of the J12, Boy-Friend, Première, and Code Coco models, all designed with references to makeup – from lipstick shades and powder textures to the graphic aesthetic of vintage packaging.

The Première is embellished with pendants and coated in signature lacquer tones, while the Première Cuff Blush nods to lipstick palettes. The Code Coco is reimagined to echo the iconic 2.55 handbag. The Boy-Friend and Mademoiselle J12 highlight Gabrielle Chanel herself: in one pop-art rendition, she is blowing a kiss, in another, she is adorned in pearls.

The watches showcase the artistry of haute decorative craftsmanship, employing techniques such as Grand Feu enamel, miniature painting, engraving, and intricate stone inlay.