Chanel to sponsor boat race for the first time
The event will be named the Chanel J12 Boat Race
For the first time, fashion house Chanel will sponsor the iconic boat race between Oxford and Cambridge universities. The Boat Race is one of the oldest rowing competitions in the UK.
The race will be named the Chanel J12 Boat Race, in honor of the brand's J12 watch, which was recently re-released. The name references the 12-meter J-class racing yachts from the early 1900s.
The competition is set to take place on April 13, 2025.
