What is the most «luxurious» color of fall 2024?

Black, gray... or perhaps chocolate brown?

30 Sep 2024

By Irina Perova

For Fall 2024, chocolate brown has taken the spotlight, replacing the classic black. The trendiest shade this season is dark chocolate—an elegant, versatile color that’s easy to style.

This season, make sure to include a pair of chocolate-toned jeans in your wardrobe—they’re the perfect alternative to traditional blue denim. Opt for wide-leg or straight-cut designs for a contemporary twist.

Photo: SPOTLIGHT / Bottega Veneta

A tailored suit in a chocolate shade will be an ideal choice for more formal occasions. Choose a blazer with either broad shoulders or a softer, sloped silhouette. If you’re aiming for a sleek, fitted look, go for a jacket without lapels.

Chocolate-colored knit dresses that hug the body are perfect for romantic evening strolls or cozy meet-ups with friends. For more formal events, a halter-neck dress in silk or satin will make a stunning impact.

Photo: SPOTLIGHT / Carven

A-line skirts are also trending this fall-winter season, so don’t overlook them in rich chocolate brown. Pair them with a simple top and play with contrasting textures for a chic look.

Footwear and accessories in this sophisticated color palette will serve as statement pieces: think sneakers, loafers, derbies, classic pumps, or ballet flats. Be sure to explore a variety of bag styles in chocolate hues—they’ll be the perfect finishing touch for both every day and evening ensembles.