Curls under control: how to properly care for curly and wavy hair
Why do curls require special care?

By nature, curly hair is drier and more porous than straight hair, which prevents scalp sebum from being evenly distributed along the length. This often leads to dehydration, dullness, and loss of shape. To keep curls bouncy and healthy-looking, they require special care that not only hydrates but also maintains elasticity, prevents frizz, and helps preserve shape. ELLE O‘zbekiston, together with L’Oréal Professionnel, shares the secrets to caring for curly hair using professional¹ products designed to support its natural beauty.
Intense hydration and discipline for loose curls
Modern professional haircare products for curls are based on gentle cleansing and deep hydration. The Curl Expression⁴ range by L’Oréal Professionnel uses formulas that double the hair’s hydration levels² and define strands more clearly.

Curl Expression shampoo, mask, cream-jelly, hydrating mousse, spray
Additionally, these products provide up to 48 hours of anti-frizz protection³, keeping hair soft even in high humidity.
1. Gentle cleansing
Proper haircare always begins with the right shampoo. The Curl Expression line includes options suitable for both soft waves and tight afro curls. The formulas gently cleanse the hair without disturbing its natural lipid balance. Professionals recommend using two types of shampoos: first, a deep-cleansing one to remove styling products and buildup, and second, an intensely moisturizing shampoo to prepare hair for the rest of the routine.
2. Nourishment and repair
The next stage is the mask. It should match both the curl type and the porosity level of your hair. Curl Expression formulas are enriched with ingredients that replenish moisture. The mask is applied to towel-dried hair and left on for up to 10 minutes, depending on the condition of the strands, then thoroughly lathered along the lengths and rinsed out. This step helps make the hair more hydrated and softer, and protects against frizz.
3. Forming defined curls
To ensure curls hold their shape, look natural, and resist frizz, it’s important to choose the right leave-in care. Professional stylists recommend combining a lightweight mousse-cream with a denser cream-gel from the Curl Expression line. This combination helps maintain curl movement without weighing it down. The products should be evenly distributed on damp hair, shaping the curls by hand or with a comb.
4. Keeping curly styling
To keep hair bouncy and shiny even on the second or third day after washing, use the Curl Expression hydrating spray. Spray from a distance of 20 cm onto dry or slightly damp hair, then gently scrunch the curls with your hands to restore their shape. The spray refreshes the hair, eliminates frizz, and enhances the curl’s definition and bounce.

Curl Expression cleansing shampoo, moisturizing shampoo, moisturizing and intensely moisturizing mask, leave-in cream, cream-jelly, mousse, spray
Modern curly haircare is all about finding the right balance between deep hydration, protection from external stressors, and maintaining the hair’s natural form. The Curl Expression line by L’Oréal Professionnel makes it possible to build a professional care routine adapted to any curl type, even at home, preserving the healthy look and beauty of your hair.
¹Refers to L’Oréal Professionnel products intended for salon and at-home use
²Instrumental test conducted with the use of Curl Expression Rich moisturizing shampoo and intensive moisturizing mask
³Instrumental test, applies to the following products: Intensive Moisturizing Mask, Light Moisture Mask, Leave-in Cream, 10-in-1 Multi-Use Mousse, and Leave-in Spray from the Curl Expression range
⁴Curl Expression
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