Dyson introduces Omega
First haircare line with proprietary ingredients
James Dyson has unveiled Omega – the brand’s first collection of haircare products formulated with ingredients grown on Dyson’s farms. The line features oils from sunflower, avocado, macadamia, and other botanicals harvested in the UK. Omega includes a nourishing oil and a silicone-free conditioning spray. Dyson claims up to 94% hair strengthening and up to 261% enhanced shine. The collection reflects the brand’s longstanding commitment to combining technology, sustainable farming, and beauty science.
