Fresh noted

White flowers

Unsplash / Priscilla du Preez

Beloved rose has been overshadowed by white flowers – now it's these blooms that perfumers choose for creating new fragrances. 

The white flower is a general term encompassing tuberose, jasmine, gardenia, tiaré, and many other white-flowered plants. The term is also considered abstract: the scent of white flowers can vary greatly depending on the plant variety, from fresh, light, and green (such as freshly cut tuberose), to denser and sweeter (jasmine, tiaré), and even bitter (orange blossom).

Take a note if you love floral scents and want to try a new fragrance this summer.

Gourmet aromas

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Compositions with notes of peanuts, caramel, chocolate, and other desserts are back at the peak of popularity. Often, such fragrances include a vanilla note, sometimes combined with other components like rum or whiskey.

The first gourmet fragrance is considered to be Angel by Mugler. This scent features notes of cotton candy, chocolate, berries, honey, and caramel. As a result, this 'delicious' perfume won the hearts of millions of women and became the 'progenitor' of an entire family of fragrances.

Another standout example is Lancôme's La Vie Est Belle. This gentle, optimistic composition with accords of patchouli, sweets, and fruits became one of the best-selling fragrances worldwide in the 2010s.

The trend continues to evolve – according to experts, fruity-confectionery scents have a positive impact on our mood and psyche. They lower cortisol levels and stimulate the production of endorphins – the hormone of happiness.

Unlike the scents of previous years, many of the new-generation gourmet notes appear in unexpected combinations – with roasted nuts (pistachios), alcoholic beverages, coffee, and exotic spices.

Fruits

Fruity notes are highly favored by perfumers in 2024. Particularly popular are restrained, minimalist compositions with natural aromas of banana, passion fruit, pear, and peach.

Banana is the most popular ingredient. Look for compositions where it is complemented by jasmine notes – this is the most winning combination. Cheerful mood, creamy taste, lightness – all that we seek and love in summer olfactory compositions.

Another favorite this season is mango. Fruits with lactonic notes create a soothing sense of 'escaping from reality.' Citrus notes, ginger, rhubarb, and lychee harmoniously complement the tropical fruits.

Soft calming aromas

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Milky, creamy, and almond notes in new compositions are complemented by vanilla, powder, and musk. Together, they create a pleasant, enveloping cloud that you’ll want to be in constantly. If you’re seeking peace and emotional balance, consider these new fragrances. They are suitable for both day and evening wear, as they create a 'second skin' feeling.

Such fragrances are released by various brands, and there are companies like Chabaud Maison de Parfum that offer many of these soft, light, and sweet perfumes in their lineup.

Green notes

Unsplash / Fulvio Ciccolo

Freshness is also beloved by perfumers in 2024. During hot days, notes of greenery and woody accords become even more popular because they give a lighter, more natural, and fresher scent to the perfume composition. Among the trendiest notes are spinach, tomato, fig, and sandalwood.

A micro-trend that will appeal to niche enthusiasts with its originality is vegetable-scented perfumes. This summer, carrot notes are set to easily surpass tobacco in fashion rankings – definitely worth a try.