Gold in 2025: How the price has changed over the year and what it means for buyers

Why gold has a unified price and how it's set 

Gold prices are not set by brands or jewelry houses, but by global exchanges – the London Bullion Market Association (LBMA) and COMEX in the US. Every weekday, the price of a troy ounce of gold (31.1 grams) is fixed in US dollars. This is the base used to calculate the cost of gold jewelry around the world.

The price fluctuates based on objective factors:

— the dollar exchange rate,

— central bank interest rate decisions,

— the inflation rate,

— the global economic and political situation. 

Gold is seen as a value-preserving asset during times of uncertainty. It’s no surprise that interest in it is growing right now.

photо: Instagram/ Reyn.jewelry

Prices in 2025: how the market has changed 

From spring 2024 to May 2025, the price of gold rose from approximately $1,950–2,000 per ounce to $2,400, with some days peaking at $2,440 (source: World Gold Council, gold.org).

The reasons behind this surge are clear:

— persistent inflation in several countries,

— increased demand from central banks,

— strong investor interest in gold amid geopolitical tensions.

photо: Instagram/ Goldzonegzuae

How did this affect jewelry pieces? 

The rise in gold prices immediately impacted the collections presented in 2025 at GemGenève (gemgeneve.com).

• The prices of items with a high gold content increased by an average of 10–20%. This is especially noticeable in the segment of bold jewelry – chains, bracelets, and large rings.
• Jewelry houses are shifting their focus. The 2025 collections emphasize lightweight, airy forms, where gold is used sparingly but with maximum visual impact. Marco Bicego and Mattia Cielo showcased designs featuring fine lines and complex textures where every gram is justified by the concept.
• Designs that combine gold with other materials – ceramic, titanium, and steel – are gaining popularity. These combinations preserve the visual weight of the piece while keeping the price more accessible.
• The spotlight is on certified origin gold and recycled gold. Chopard and Yana Nesper confirm: today, ethics and a modern take on luxury go hand in hand.

photо: Instagram/ Mattia_Cielo 

What buyers should keep in mind

1. Minimalist and delicate designs are leading trends in last season jewelry, and remain more affordable without sacrificing design value.
2. Demand for gold remains high, lowering the likelihood of a significant price drop anytime soon. According to the World Gold Council, central banks and investors continue to buy gold actively, treating it as a strategic asset.
3. Ethical materials and transparent supply chains are gaining importance. Jewelry made from recycled or certified gold no longer stands out – it has become the new norm for premium brands.

Amid record-high prices, gold jewelry is increasingly seen as a well-considered choice – a reflection of style, market awareness, and contemporary values.