Gucci’s new campaign
Love in all its forms
Gucci has unveiled a new campaign celebrating love in all its expressions. At its heart are actress and brand ambassador Ni Ni and supermodel Jin Dachuan – real-life friends whose connection brings warmth and authenticity to the story. Set in a quiet seaside town, the campaign captures serene moments of joy, intimacy, and presence.
The campaign highlights the theme of connection – to oneself, to loved ones, and to the world around us. A special spotlight is placed on the Padlock bags – iconic designs featuring archival lock details and removable straps.
