H&M
The brand releases its financial report
H&M has published its financial results for the first quarter of 2025, reporting a 53% drop in net profit. The decline is attributed to increased discounting, heightened marketing investments, and currency fluctuations. The company’s operating margin fell to 2.2%, down from 3.9% in the same period of 2023. Sales decreased in the U.S., Scandinavia, and the U.K. while showing growth in Germany and Poland. Additionally, the total number of stores dropped by 3%, with 40 locations closed during the quarter.
