HADAT Beauty Brunch & ELLE
Where soul meets beauty
On a sunny June morning, the Chalet restaurant in Tashkent was filled with the gentle scent of flowers, soft music, and warm light. This was the atmosphere for the HADAT Beauty Brunch, organized in partnership with ELLE Oʻzbekiston – an event that embodied the brand’s philosophy: purity, sophistication, and a professional approach to beauty.
Guests were welcomed into a light-filled space designed with minimalist elegance – wooden accents, glass elements, and natural textures created a sense of harmony and comfort. Delicate floral arrangements, refined details, and personalized photo cards placed on every glass reflected a thoughtful attention to each attendee.
From the very beginning, the atmosphere invited guests to engage in morning networking: DJ Mitch set the mood with a soft musical backdrop, while guests explored HADAT’s product range in curated pop-up zones. Among the attendees were inspiring women from Tashkent’s modern scene – influencers, bloggers, and entrepreneurs, including Nodira Arapova, Regina Kim, Zakiya Dalimova, Nadira Abdurakhmanova, Kamila Uzakova, Yulduz Mavlyanova, Parvina Khalmurzaeva, and others.
The event opened with the charming host Rustam Mamedov. He was followed by HADAT expert Stefania Khurshudova, who introduced the brand, its philosophy of care, and the unique formulations behind the products.
Each guest had the opportunity to explore the brand’s product lineup. The brunch showcased HADAT’s leading hair care essentials, including moisturizing, restorative, and deep-cleansing shampoos, the Hydro Nutrient Nourishing Conditioner, restorative and hydrating hair masks, the leave-in Hydro Miracle Hair Serum, the Hydro Texturizing Salt Spray, the “One Minute Repair” hair cream treatment, and the brand’s bestselling “Liquid Silk” hair mask. Guests also had the chance to test HADAT’s body care products, such as the moisturizing body lotion, body cream, and hand cream. The air was filled with a cozy atmosphere and the subtle, lingering scent of HADAT’s signature aromas.
This beauty brunch wasn’t just an aesthetic experience – it was an invitation to start the day with self-care in the most literal sense. The specially curated menu featured balanced breakfast options inspired by HADAT’s formulas, using only natural and wholesome ingredients. In a dedicated zone, attendees could receive a professional scalp and hair assessment by expert Stefania.
Before leaving, each guest received a personalized gift – an embroidered cosmetics pouch filled with HADAT products and a hair type analysis test.
HADAT & ELLE gently reminded us: aesthetics live in the details, and self-care begins with the joy of the moment.
