Hailey Bieber Stays with Rhode
Deal details revealed
Hailey Bieber has sold her cosmetics brand Rhode to E.l.f. Beauty for $1 billion. The deal was announced on May 28 and generated $20 million worth of media exposure for the brand within just 48 hours. At the same time, Bieber will remain with Rhode as creative director and head of innovation, continuing to develop products and shape the brand's strategy.
