Hublot Swiss watches
Campaign featuring Karl Lagerfeld’s cat

Karl Lagerfeld’s iconic cat, Choupette, stars in Hublot’s new Own It campaign, celebrating the 20th anniversary of the Big Bang collection. The blue-eyed Birman cat appears alongside the Red Magic ceramic timepiece, featuring a striking chessboard-patterned dial. According to Hublot CEO Julien Tornare, “Choupette brings her signature attitude to a campaign that celebrates outrageous confidence that define both her and Hublot.”