Jack McCollough and Lazaro Hernandez

New creative directors of Loewe

24 Mar 2025
Photo: INSTAGRAM / LOEWE

Loewe has announced that designers Jack McCollough and Lazaro Hernandez will take over the creation of all the brand’s collections, including womenswear, menswear, accessories, and leather goods. As part of this new chapter in their careers, the duo will relocate from New York to Paris, where Loewe’s creative offices are based. However, they plan to begin their journey in Madrid – the city where Loewe was founded in 1846.

CEO Pascale Lepoivre explained the choice: “They possess not only creative talent but also an entrepreneurial vision that goes beyond fashion and embraces cultural dimensions.”

According to Lepoivre, McCollough and Hernandez are a natural fit for Loewe’s corporate culture thanks to their energy, passion, and playfulness. The date of their debut collection for Loewe has yet to be announced.

24 Mar 2025
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