Jaden Smith appointed as a Creative Director of Louboutin Men

Christian Louboutin has announced the appointment of Jaden Smith as Creative Director of the men’s line. For the first time in the house's history, this role will be held by someone other than the founder himself. Smith will oversee visual campaigns, photography, and the overall direction of the men’s line. The pilot collection under his leadership will be unveiled in January 2026 during Paris Men’s Fashion Week. To work on the project, Jaden will be relocating to France.

Previously, Smith founded the brand MSFTSrep and collaborated with New Balance, but this marks his first venture into the luxury segment. According to Louboutin, the decision was a personal one: “When I first met Jaden, I saw in him a natural fit for the Maison, his world is rich and multidimensional. I felt that with his creative direction our men’s collection would evolve in an exciting and dynamic way.