Joy by Marc Jacobs

Fall campaign

08 Aug 2025
photo: Instagram / Marcjacobs

Mona Tougaard, Diana Silvers, and Xiao Wen Ju have become the faces of the new Marc Jacobs “Joy” campaign, shot by photographer and director Nick Newbold on the streets of New York City. Styling was done by Stella Greenspan. At the heart of the collection are the Cristina bag and the 72 Spring sneakers, both inspired by vintage aesthetics and the rhythm of the city. The line is already available on the brand’s website and in select Marc Jacobs stores. The campaign is part of the seasonal JOY project, which brings together fashion, art, and self-expression.

08 Aug 2025
Share article