Kendrick Lamar and Dave Free

The music and visual project pgLang, founded by Kendrick Lamar and Dave Free, is expanding its horizons. The company is launching its own creative agency and a new division dedicated to developing campaigns, visual concepts, and brand strategies – blending music, fashion, and film.

pgLang has already established itself as a platform that blurs the boundaries between genres and media. With the launch of its agency, the team aims to strengthen its impact on the creative industry, offering unconventional solutions for both brands and artists.