L’Oréal Paris at Hôtel de Ville

Annual show

09 Sep 2025
photo: Instagram / kendall_fan_forever

L’Oréal Paris will stage its eighth Le Défilé in the heart of Paris, on the square in front of Hôtel de Ville. The event will take place on September 29 at 9:15 p.m. and is part of the official Paris Fashion Week program. Under the theme “Liberty, Equality, Sisterhood, You’re Worth It,” the brand will bring together its ambassadors, including Jane Fonda, Viola Davis, Helen Mirren, Kendall Jenner, and Aishwarya Rai.

The show will be broadcast live on Instagram, TikTok, YouTube, Roblox, and on the brand’s official website, accompanied by watch parties worldwide.

The looks will be created by makeup artist Harold James and hair stylist Stéphane Lancien.

09 Sep 2025
Share article