La Beauté

Louis Vuitton is set to launch its new beauty line, La Beauté, with none other than Pat McGrath as its Creative Director. The debut collection will include 55 lipsticks, 10 lip balms, and 8 eyeshadow palettes—a number that symbolically reflects the Roman numeral LV, which equals 55.

Louis Vuitton’s CEO, Pietro Beccari, emphasized that the line will stand out with exclusive packaging and bespoke accessories, all accompanied by a storytelling approach that connects the formulas and ingredients to the house’s heritage as a travel brand.

"We allow ourselves to do things people have never seen before—investing in formulas, innovation, and creating something others may not be able to afford, not just in terms of formulations but also in packaging innovation," Beccari stated. "We have truly ensured that we are offering the best product, with the best Creative Director in Pat."

The La Beauté collection will be available in 116 Louis Vuitton boutiques worldwide, though an official release date has yet to be announced.