London Fashion Week

They say London is about rain, tea, and big palace news. But there is another tradition: twice a year, the British capital throws a fashion frenzy. If Paris is a grand diva, Milan is a luxurious romance, and New York is an energetic entrepreneur, then London is that very friend who shows up to the party in a strange outfit – and a week later, everyone is dressed the same way.

However, don’t expect patterns or calmness – British fashion has once again decided that order is only needed for train schedules, but certainly not for wardrobes.

Paul Costelloe

In his new collection, Paul Costelloe turned to the 1960s – the decade that gave the world Twiggy and Mary Quant. The designer focused on silhouettes that are clear and recognizable yet expressive, enhancing them with a symbiosis of bright and pastel tones. Experiments with geometry and shape made the collection fresh and distinctive – like the women of that era, who were just beginning to change the rules.

Ksenia Bond

Ksenia Bond interpreted the character of the woman of the future in her own way: multifaceted, independent, and slightly edgy. Her new collection is for those who are in love with futurism and 3D and who are looking for fashion not for “every day,” but for a striking “statement.” Everything here is thought out to the smallest detail – from headpieces that look more like art objects to accents on the models’ long nails, which become part of the look and continue the story of the outfit. 

Noon by Noor

In the new collection from Noon by Noor, the women looked as if they had just stepped out of the desert – light, like mirages, and noble in their simplicity. The foundation consisted of shades of white, sand, and ivory, with delicate red and cherry accents adding depth and character. Flowing silhouettes enhanced the sense of lightness and femininity without unnecessary noise. It’s a multifunctional collection that could suit any event in life. 

Erdem

For the Spring-Summer 2026 season, Erdem drew inspiration from the story of Hélène Smith – a 19th-century Swiss medium who believed she had lived several lives: a lady-in-waiting in France, an Indian princess, and even a traveler among Martian skies. These mythical reincarnations became the starting point for the brand. The collection turned into a meditation on the multilayered nature of identity and the idea that femininity cannot be confined to a single definition. Here, history intertwines with fantasy, and reality with dreams. The looks resembled heroines from mystical films about the otherworld – those who appear suddenly, bring with them an air of mystery, and then disappear without a trace. 

Pauline Dujancourt

About the heroines who will choose the collection by Parisian designer Pauline Dujancourt, one could say: “She swept into my life gracefully and suddenly.” The shapes of her pieces resembled birds – light and swift, as if embodying the human desire for freedom. The collection revealed a fine line between femininity and strength: the lightness of the fabrics coexisted with rough lace inserts, creating looks that do not linger in one place – they seem born to fly. 

Poet-Lab

The British brand, in its collection Resistant When Opposites Break, presented fashion as a manifesto: strength and fragility, structure and fluidity, silence and voice. Rigid lines gently dissolved into drapery, and raw edges became a highlight and a symbol of resilience. The contrast between calm tones and bright flashes created a tension from which freedom was born. True beauty that emerges on the edge of opposites. 

London Fashion Week has once again proved that its power lies not in the sparkle of decorations or the perfection of images, but in the courage to be different. Here, designers are not afraid to take us back to the 1960s, to talk to ghosts of the past, or to paint the future in looks that resemble heroines of mystical films. Here, every collection is like a small revolution.

Photos courtesy of brand PR teams.