Loro Piana
Debut exhibition in Shanghai
To mark its centennial, Italian luxury brand Loro Piana presents its first-ever exhibition, titled “If You Know, You Know. Loro Piana’s Quest for Excellence”, taking place at the Shanghai Pudong Art Museum from March 22 to May 5.
Spanning 1,000 square meters and 15 curated galleries, the exhibition delves into the brand’s heritage, textile craftsmanship, unique approach to fashion, and longstanding ties with China.
A standout feature of the showcase is the rare opportunity to touch exhibits, a rarity in museums. Visitors will also have the chance to explore conceptual fashion silhouettes created exclusively for this event and engage with interactive installations illustrating the intricate process of crafting high-quality cashmere.
This landmark exhibition aims to strengthen Loro Piana’s connection with Chinese art and fashion enthusiasts while emphasizing its commitment to innovation and sustainability.
