Louis Vuitton launches La Beauté
The maison’s first-ever makeup collection
Louis Vuitton takes its vision of luxury to a new level with the debut of La Beauté, the house’s first line of color cosmetics. Under the creative direction of legendary makeup artist Pat McGrath, the collection features 55 lipstick shades, 10 balms, and 8 eyeshadow palettes, all inspired by the brand’s archives and its enduring spirit of travel. The line is distinguished by rich pigments for every skin tone, sustainable packaging stamped with the LV monogram, and subtle scents crafted by master perfumer Jacques Cavallier-Belletrud. The campaign stars HoYeon Jung, Ida Heiner, Chu Wong, and Awar Odhiang, and will launch in China on August 20, followed by a global rollout on August 25. To mark the occasion, Louis Vuitton will open a New York pop-up, offering guests the chance to experience and test the products within an immersive La Beauté universe.
