Louis Vuitton on a cruise ship

Louis Vuitton has unveiled The Louis – a spectacular new concept space shaped like a giant cruise ship in Shanghai. Spanning 17,850 square feet, the vessel pays tribute to the city’s maritime culture while nodding to the brand’s 19th-century roots, when Louis Vuitton crafted trunks for transoceanic travel.

The three-story fashion ship houses more than just boutiques. On board, visitors will find cafés, hotels, and even exhibitions dedicated to the culture and history of the brand.