LVMH becomes a global partner of Formula 1
Racing events are to begin in March next year
Luxury conglomerate LVMH has become the new global partner of Formula 1. Starting in March next year, the company will play a role in organizing the planet’s premier races, the Grand Prix, with the Melbourne event kicking off the season. The contract has been signed for a 10-year duration.
“The people, the quest for excellence, and the passion for innovation are at the heart of the activity of our Maisons and Formula 1. In motorsport, as in fashion, watchmaking, or wines and spirits, every detail counts on the path to success. Both in our workshops and on circuits around the world, it is this incessant search to break boundaries that inspires our vision, and this is the meaning that we want to bring to this great and unique partnership between Formula 1 and our Group,” said LVMH Group CEO Bernard Arnault.
