Music and fashion: the sound of Elle O’zbekiston

On October 1st, International Music Day, Elle O’zbekiston opens a new chapter where fashion and music blend into a singular style. These two worlds have always walked hand in hand, inspiring one another and creating unique expressions. Now, we witness how music becomes an inseparable part of fashion — from runway shows to parties — and Elle O’zbekiston is here to lead this conversation.

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The musical voice of Elle O’zbekiston

My name is Dmitry Mitchenko, and I am excited to join the Elle O’zbekiston team as the music editor. My journey in this industry has spanned 15 years, during which I've immersed myself deeply in the world of trends, especially within electronic music. I truly believe that fashion and music speak the same language, and I can't wait to share this dialogue with you.

photo: Volodymyr Proskurovskiy/Unsplash

Music and fashion: a mutual inspiration

Fashion and music are both languages of self-expression that have always moved together. Rock 'n' roll defined the style of the '60s, hip-hop shaped the '90s, and today, electronic music sets the tone on runways and in wardrobes. For instance, artists like Keinemusik, Peggy Gou, and Anyma don't just create tracks — they collaborate with fashion houses, their music resonates at runway shows, and they become an integral part of fashion campaigns.

Playlists and sound patterns

We will create a unique sonic identity for Elle O’zbekiston and release weekly playlists. Each playlist will capture the mood of the week — from runway hits to tracks perfect for a cozy evening. This is music that will enhance your style, complement your look, and become your personal soundtrack.

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What does Elle O’zbekiston sound like?

A question we will continuously explore: what does Elle O’zbekiston sound like? For us, it's not just a collection of tracks — it's a sonic identity. We will delve into this question, share stories and insights, and highlight the musical tastes of designers and fashion insiders.

Music and fashion are inseparable from each other. There's so much ahead: playlists, projects, and collaborations that will showcase just how closely intertwined these two worlds truly are.

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