Nella: Confidence, care, and sustainability every day

Every day, 800 million women around the world experience menstruation. Annually, more than 50 billion disposable hygiene products are dumped in landfills. These products not only contain chemicals that can pose risks to women's health but also cause significant harm to the environment. But what if there was an alternative that combines comfort, health, and eco-consciousness?

Nella, a French startup, merges innovation with environmental awareness. It’s the first brand to introduce reusable menstrual underwear to Central Asia. Designed for long-term use (lasting up to five years), this underwear is an economical and sustainable solution. The visionary behind this initiative is Nafisa Boussoun, who has reimagined women’s health care and set a new standard for self-care.

Nafisa, an entrepreneur and mother of two, was born in Samarkand. Her journey led her to Paris, where she pursued her education and built a career managing international aid projects across Asia and Europe. In the summer of 2023, during a family visit to Samarkand, she encountered a common problem: irritation caused by disposable pads, discomfort, and even more serious consequences.

These personal experiences inspired Nafisa to launch Nella. She realized that women in the region deserve better—safe, comfortable, and sustainable solutions. Partnering with an experienced French textile specialist, she developed menstrual underwear that provides up to 12 hours of protection, fully replacing pads and tampons.

A symbol of strength and protection

The brand name Nella is derived from the Latin name Cornelia, with the root “corn” meaning “horn” — a symbol of strength and protection. This philosophy underpins the brand’s mission: to support women during their special days and to give them confidence.

Nella is a philosophy that encourages women to speak openly about their health and to choose sustainable, long-term solutions. Each product replaces hundreds of disposable pads, reducing waste and helping to preserve the planet for future generations.

Nella’s menstrual underwear is made from certified natural materials suitable for even the most sensitive skin. It offers reliable protection and comfort, allowing women to forget about discomfort and focus on the important moments in life.

Whether you’re a professional, a mother, or a student, Nella is your trusted partner, making every day more comfortable and sustainable.

Nella combines French style, comfort, and a commitment to global health. In a world striving for sustainable solutions, Nella stands as a symbol of strength, protection, and respect for nature. Join the Nella movement—because taking care of yourself is the first step toward taking care of the world.

Instagram: @nella_lingerie

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