Perfume manifesto of the It-Girl 2025

From creamy vanilla to nearly weightless scents, modern it-girls choose perfumes with character and mood. Not simply sweet or loud, but intimate, mindful, and nuanced. What once seemed simple yesterday now becomes a sensual statement.

One of the most striking trends of recent seasons is the skin scent: fragrances that blend with the skin and unfold gradually rather than immediately. They don’t announce themselves from afar, but invite you to discover them up close. Among the favorites is Glossier You, where delicate musk intertwines with amber and iris. It does not draw attention at the first breath but leaves a feeling of warmth, body, and something deeply personal.

photо: instagram \ @glossier

Vanilla was once considered simple and predictable — now it is almost a cult.
Modern gourmand fragrances play in a different league: they are multilayered, complex, and sophisticated. The trend is rich compositions with character. Favorites include YSL Libre Intense with its contrast of sweet vanilla and cool lavender, Burberry Her with strawberry freshness and airy musk, and the iconic Tom Ford Lost Cherry — bold, sensual, with notes of cherry, almond, and liqueur.

photо: instagram \ @tomfordbeauty

These fragrances reveal themselves on the skin with warmth and depth: not just sweetness, but a velvety woody base, light powderiness, haze, or a musky trail.

Cloying berry scents are giving way to more refined fruity accents — pear, apricot, cherry, yuzu. Especially notable are compositions with pear, such as Jo Malone English Pear & Freesia, where juicy freshness meets delicate elegance. Such fragrances are often described as “clean,” but with a distinctive, memorable edge.

photо: instagram \ @jomalonelondon

Perfumes have long outgrown the “women’s” or “men’s” labels — today, what matters is how the scent unfolds on the skin and the feeling it leaves behind. More attention is paid to composition: clean formulas, minimized allergens, and eco-friendly packaging are popular. Brands like Kilian and Byredo are chosen not only for their scents but also for their ethical and aesthetic approach.

Tastes continue to evolve, but there are bottles that consistently remain in the spotlight — on wish lists, in stories, and on dressing tables: Maison Francis Kurkdjian Baccarat Rouge 540 — a warm, recognizable amber fragrance with character. A modern perfume icon.

photo: instagram \ @maisonfranciskurkdjan